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There are lots of stories about getting carpets dirty and cleaning them. They often rest on old-fashioned or incorrect ideas that have been prompted by advertisers around the world. We think it is important to properly explain once more the benefit of preventative maintenance and the importance of periodic cleaning of your valuable carpet. 


Because you walk on your carpet it is unavoidable that it will end up with dust, sand and other dirt on it. And, whatever misleading adverts may say, the carpet will not clean itself. Therefore, proper and regular maintenance is important. This begins with regular vacuuming, preferably using an electric brush vacuum cleaner. In such cleaners, the brush has its own drive, so that its rotation does not come at the expense of adequate suction*. The rotating brushes loosen the dirt and brush the wool pile up so that the wool carpet always looks beautiful. Loose fibres are removed, which would otherwise become matted with the pile of the carpet, giving the carpet a dull appearance. Depending upon how heavily your carpet is used, it is a good idea to vacuum at least once, but preferably twice a week.  If using a robot cleaner activate brush free mode.

Best Wool Carpets Cleaning
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One of the great benefits of wool is that the fibre has a naturally protective scale structure, which is difficult for moisture, and thus dirt, to penetrate. This is in contrast with cellulose-based fibres such as cotton, linen and all kinds of fashionable new fibres such as bamboo and banana leaf. In a woollen carpet, the dirt tends to sit between the fibres, rather than within them, making it relatively easy to remove.


Thanks to your good care your carpet will continue to look beautiful, but you may still get stains on it every now and then. We would like to help you with this, too, and so all our carpets have been tested by Bond Textile Research BV in collaboration with James. This organisation has developed a machine that objectively tests all possible cleaning methods, including the most common stains. Their advice is that you can easily remove most stains yourself simply by dabbing at them with a clean cloth and luke-warm water. Never rub because this can cause matting in the wool. If a stain still remains after dabbing with water, it can be treated with James stain spray.


For specific advice please refer to  We have a very good experience with their products and sincerely recommend them. 

  • Good brush vacuums can be purchased from the following brands, amongst others: Sebo (Felix), Vorwerk ( Kobold) and Nilfisk (Extreme Complete)