TEN COMMANDMENTS OF WOOL

7. ALWAYS IN SHAPE

WOOL IS SUPER STRONG

Each wool fiber has a natural spring-like structure. This allows it to bounce back into shape when stretched, flexed or crushed.

 

Synthetic carpets like polyester will tend to crush relatively quickly, especially in high-traffic areas. Wool fibers can be bent back on themselves more than 20,000 times without breaking. 

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